About Us

At The Luck Group Store, every purchase has a purpose. We sell quality outdoor apparel and equipment to help fund programs that give youth and families the chance to explore nature, regardless of their financial circumstances. As a nonprofit organization, our mission is to educate and inspire the next generation by providing access to green spaces and outdoor adventures. Through your support, we are able to supply the gear, guidance, and opportunities that help build confidence, foster wellness, and create lasting memories in the great outdoors.